{"id":2533,"date":"2020-09-21T10:08:05","date_gmt":"2020-09-21T08:08:05","guid":{"rendered":"https:\/\/pasateaserrano.com\/?page_id=2533"},"modified":"2020-10-06T08:26:36","modified_gmt":"2020-10-06T06:26:36","slug":"history-carnicas-serrano","status":"publish","type":"page","link":"https:\/\/pasateaserrano.com\/en\/serrano\/history-carnicas-serrano\/","title":{"rendered":"History"},"content":{"rendered":"\n\t<section class=\"section title-transparente\" id=\"section_82836994\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1056\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/nosotros.jpg\" class=\"bg attachment- size-\" alt=\"C\u00e1rnicas serrano\" \/>\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row row-collapse row-full-width align-equal\"  id=\"row-821019183\">\n\n\t<div id=\"col-1024460973\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n<h1 style=\"color: #ed2f32; font-size: 270%; line-height: 110%;\">OUR<br \/><strong>HISTORY<\/strong><\/h1>\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1024460973 > .col-inner {\n  padding: 50px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1813711895\" class=\"col pad_130_0_50_20 medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n<div style=\"max-width: 320px;\">\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><strong>60 years<\/strong> of growth and evolution while keeping our focus on our true essence: providing the consumer with a <strong>good diet<\/strong> and encouraging a <strong>healthy lifestyle<\/strong>.<\/p>\n<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-821019183 > .col > .col-inner {\n  padding: 0px 0px 30px 0px;\n  background-color: rgba(255, 255, 255, 0.85);\n}\n<\/style>\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_82836994 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 80vh;\n}\n#section_82836994 .section-bg img {\n  object-position: 51% 56%;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row row-collapse timeline-historia\"  id=\"row-295426963\">\n\n\t<div id=\"col-286300268\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-1031997243\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1031997243 {\n  padding-top: 100px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row row-large align-equal\"  id=\"row-513847227\">\n\n\t<div id=\"col-17930567\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1360368895\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2117473981\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1959.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 1959\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1959.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1959-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2117473981 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-derecha\">1959<\/h3>\n<p><strong>C\u00e1rnicas Serrano was started up <\/strong>in an area of 125 m2 in Valencia. The company was led by Blas Serrano Castelar and his wife, Carmen Rodrigo Cervera, together with their children, Blas and Carlos Serrano Rodrigo.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-513847227 > .col > .col-inner {\n  padding: 80px 0px 0px 0px;\n}\n<\/style>\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-1376543565\">\n\n\t<div id=\"col-1375196475\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n<h3 class=\"historia-anyo anyo-izquierda\">1974<\/h3>\n<p>The company moved its facilities to the<br \/>Fuente del Jarro Industrial Estate in Paterna,<br \/>with an <strong>area of 4,000 m<sup>2 <\/sup><\/strong>exclusively for production.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1721778156\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-1029067708\">\n\n\t<div id=\"col-18038048\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-707825099\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_595942722\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1984.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 1984\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1984.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1984-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_595942722 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-derecha\">1984<\/h3>\n<p>After 25 years on the market, an increase in demand led the company to <strong>increase its facilities<\/strong> to 6,000 m2.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-1011788531\">\n\n\t<div id=\"col-660938717\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1567951854\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1988.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 1988\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1988.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1988-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1567951854 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-izquierda\">1988<\/h3>\n<p>In line with its focus on promoting a healthy lifestyle, the company considered that, together with a balanced diet, physical exercise was key. So, as it saw athletics as one of the most democratic sports, it created the <strong>C\u00e1rnicas Serrano Athletics Club<\/strong>.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1497998470\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-2037243560\">\n\n\t<div id=\"col-1982099744\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1400696321\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3 class=\"historia-anyo anyo-derecha\">1991<\/h3>\n<p>C\u00e1rnicas Serrano had its facilities approved as compliant with European regulations and became the <strong>first meat processing company in the autonomous community of Valencia<\/strong> to be authorised to export its products.<br \/>In this year its facilities grew to over 11,000 m2 and the company created a network of own branches all around Spain.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-426038334\">\n\n\t<div id=\"col-1645083961\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n<h3 class=\"historia-anyo anyo-izquierda\">1993<\/h3>\n<p>In this year, C\u00e1rnicas Serrano became the <strong>first Spanish company to export meat products<\/strong>, focusing particularly on the Russian market.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-269514402\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-2072575601\">\n\n\t<div id=\"col-1840779370\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-242462013\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1523926586\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1996.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 1996\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1996.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1996-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1523926586 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-derecha\">1996<\/h3>\n<p>Serrano set up the<strong> first Spanish-Cuban meat industry in Cuba, Bravo S.A.<\/strong>, supplying all the hotel chains and supermarkets on the island.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-2084257315\">\n\n\t<div id=\"col-709704584\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_152284106\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/06\/serrano-historia-1999.jpg\" class=\"attachment-large size-large\" alt=\"Historia serrano 1999\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/06\/serrano-historia-1999.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/06\/serrano-historia-1999-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_152284106 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-izquierda\">1999<\/h3>\n<p>C\u00e1rnicas Serrano once again extended its facilities by incorporating <strong>one of the first slicing and packaging clean rooms in Spain<\/strong> (rooms with strictly controlled environmental parameters that offer optimal conditions of hygiene).<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1756502368\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-1775479626\">\n\n\t<div id=\"col-700487637\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1657075125\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1995862412\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2006.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 2006\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2006.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2006-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1995862412 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-derecha\">2006<\/h3>\n<p>The company built a <strong>new Serrano ham processing plant<\/strong> with an area of 6,000 m2 and an investment of 7.5 million euros.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-1857355875\">\n\n\t<div id=\"col-1385383151\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1518456418\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2008-1.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 2008\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2008-1.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2008-1-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1518456418 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-izquierda\">2008<\/h3>\n<p>Serrano continued to innovate and launched the &#8220;Sabrosanos&#8221; range<br \/>, for which it won the <strong>&#8220;Taste of the Year Award&#8221;<\/strong>.<br \/>A range of products with less than 2% fat<br \/>and endorsed by the University of Valencia.<br \/>That same year, the Ministry of Food<br \/>gave it the <strong>&#8220;NAOS Award&#8221;<\/strong> for the best business initiative<br \/>for its contribution to the fight against obesity.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1561897256\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-797471802\">\n\n\t<div id=\"col-1533653288\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2001351705\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<h3 class=\"historia-anyo anyo-derecha\">2010<\/h3>\n<p>Serrano opened a <strong>commercial office in D\u00fcsseldorf<\/strong> to take its products closer to the German market<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-1768117123\">\n\n\t<div id=\"col-1764226081\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1760253501\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2012.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 2012\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2012.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2012-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1760253501 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-izquierda\">2012<\/h3>\n<p>The company invested 1.5 million euros in a<br \/><strong>new state-of-the-art cooling system<\/strong><br \/>to naturally prolong the freshness<br \/>of its packaged products and, at the same time, increased<br \/>its <strong>energy efficiency<\/strong>.<br \/>The system reduced the emission of 2,000,000 kg of carbon dioxide, equivalent to planting 50,000 trees.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1891887870\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-2142122482\">\n\n\t<div id=\"col-2101611870\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-74402057\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1143110\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2013.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 2013\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2013.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2013-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1143110 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-derecha\">2013<\/h3>\n<p>This year bore witness to an important social milestone led by Serrano: Spain aspired to host<br \/>\u00a0the Olympic Games but had no television to broadcast the <strong>World Athletics Championships<\/strong> in Moscow. So, C\u00e1rnicas Serrano acquired the broadcasting<br \/>rights.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-1293316447\">\n\n\t<div id=\"col-567703195\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n<h3 class=\"historia-anyo anyo-izquierda\">2014<\/h3>\n<p>C\u00e1rnicas Serrano managed to reach the figure<br \/>of more than <strong>5 million homes in Spain<\/strong>.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1274475964\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-1354362504\">\n\n\t<div id=\"col-725446318\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-832056255\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1453509039\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2016-1.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 2016\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2016-1.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2016-1-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1453509039 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-derecha\">2016<\/h3>\n<p><strong>Serrano entered the Top 50 list of the most chosen consumer brands<\/strong> in Spain thanks to its inclusion in the annual Kantar Worldpanel ranking (Brand Footprint report).<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-777589015\">\n\n\t<div id=\"col-1798169436\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-right\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1234032380\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2017.jpg\" class=\"attachment-large size-large\" alt=\"Historia Serrano 2017\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2017.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2017-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1234032380 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-izquierda\">2017<\/h3>\n<p>The company entered the snacking segment<br \/>with the launch of its <strong>U Snack! range<\/strong>.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-294944737\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row row-large align-equal\"  id=\"row-99186116\">\n\n\t<div id=\"col-784481495\" class=\"col columna-historia hide-for-small medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1575344055\" class=\"col columna-historia medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1066292763\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"288\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/06\/serrano-historia-2018.jpg\" class=\"attachment-large size-large\" alt=\"Serrano Historia 2018\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/06\/serrano-historia-2018.jpg 480w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/06\/serrano-historia-2018-300x180.jpg 300w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1066292763 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n<h3 class=\"historia-anyo anyo-derecha\">2018<\/h3>\n<p>In this year, C\u00e1rnicas Serrano <strong>again increased<\/strong> its production area, taking it up to 32,000 m2.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1344781737\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1344781737 {\n  padding-top: 150px;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<style>\n#row-295426963 > .col > .col-inner {\n  padding: 0 0px 50px 0px;\n}\n<\/style>\n<\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":2540,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-transparent-header-blanco.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2533","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History - P\u00e1sate a Serrano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pasateaserrano.com\/en\/serrano\/history-carnicas-serrano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - P\u00e1sate a Serrano\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pasateaserrano.com\/en\/serrano\/history-carnicas-serrano\/\" \/>\n<meta property=\"og:site_name\" content=\"P\u00e1sate a Serrano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/es-es.facebook.com\/pasateaserrano\/\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-06T06:26:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@serranocarnicas\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script 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