{"id":2538,"date":"2020-09-21T10:16:11","date_gmt":"2020-09-21T08:16:11","guid":{"rendered":"https:\/\/pasateaserrano.com\/?page_id=2538"},"modified":"2025-11-04T08:48:45","modified_gmt":"2025-11-04T06:48:45","slug":"about_us","status":"publish","type":"page","link":"https:\/\/pasateaserrano.com\/en\/about_us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2538\" class=\"elementor elementor-2538 elementor-858\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d134ad7 e-con-full e-flex e-con e-parent\" data-id=\"d134ad7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:8991,&quot;url&quot;:&quot;https:\\\/\\\/pasateaserrano.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/DSC2403.jpg&quot;},{&quot;id&quot;:8994,&quot;url&quot;:&quot;https:\\\/\\\/pasateaserrano.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/DSC9558.jpg&quot;},{&quot;id&quot;:9000,&quot;url&quot;:&quot;https:\\\/\\\/pasateaserrano.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/web-nosotros.jpg&quot;},{&quot;id&quot;:9929,&quot;url&quot;:&quot;https:\\\/\\\/pasateaserrano.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/serrano-IG-1-94-v2.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fabb985 e-flex e-con-boxed e-con e-parent\" data-id=\"fabb985\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a13abfa elementor-widget elementor-widget-image\" data-id=\"a13abfa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"163\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/serrano-logo-300x163.png\" class=\"attachment-medium size-medium wp-image-3078\" alt=\"\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/serrano-logo-300x163.png 300w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/serrano-logo.png 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673eddb elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"673eddb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>C\u00e1rnicas Serrano<\/strong>\u00a0is a food company specialising in meat products. Its mission is to encourage consumers to incorporate\u00a0<strong>healthy habits<\/strong>\u00a0into their lifestyle based on a balance between a\u00a0<strong>good diet<\/strong>\u00a0and\u00a0<strong>physical exercise<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8c6b6 elementor-invisible elementor-widget elementor-widget-video\" data-id=\"7f8c6b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gXkXULBGtEU&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/pasateaserrano.com\\\/wp-content\\\/uploads\\\/2019\\\/04\\\/nosotros-video.jpg&quot;,&quot;id&quot;:3106,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;Video historia Serrano&quot;,&quot;source&quot;:&quot;library&quot;},&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:350,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/nosotros-video.jpg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video about Video historia Serrano\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e64baa3 e-con-full e-flex e-con e-parent\" data-id=\"e64baa3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af70c7f elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"af70c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our history<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7499187 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7499187\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>60 years<\/strong>\u00a0of growth and evolution while keeping our focus on our true essence: providing the consumer with a\u00a0<strong>good diet<\/strong>\u00a0and encouraging a\u00a0<strong>healthy lifestyle<\/strong>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48381ab e-con-full e-flex e-con e-parent\" data-id=\"48381ab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-837d05b elementor-widget elementor-widget-html\" data-id=\"837d05b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"click-drag-demo\">\n    <div id=\"TimelineSlider\" class=\"lines\">\n        <div class=\"container-lines\">\n            <div class=\"line\"><\/div>\n            <div class=\"line\">\n                <time>1959<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1959.jpg\">\n                    <b>C\u00e1rnicas Serrano was started up<\/b> in an area of 125 m2 in Valencia. The company was led by Blas Serrano Castelar and his wife, Carmen Rodrigo Cervera, together with their children, Blas and Carlos Serrano Rodrigo.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>1974<\/time>\n                <div>\n                    The company moved its facilities to the Fuente del Jarro Industrial Estate in Paterna, with a <b>new plant of 4,000 m2<\/b> exclusively for production.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>1984<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1984.jpg\">\n                    After 25 years on the market, the increase in demand led to an <b>expansion of the facilities<\/b> to reach 6,000 m2.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>1988<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1988.jpg\">\n                    Under its line of promoting a healthy lifestyle, the company considered that, along with a balanced diet, physical exercise is key. Therefore, and because it considers it a highly democratic sport, it created the <b>C\u00e1rnicas Serrano Athletics Club<\/b>.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>1991<\/time>\n                <div>\n                    C\u00e1rnicas Serrano certified its facilities according to European regulations and became the <b>first meat products company in the Valencian Community<\/b> authorized to export its products. It exceeded 11,000 m2 this year and created a network of own delegations throughout the country.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>1993<\/time>\n                <div>\n                    During this year, C\u00e1rnicas Serrano became the <b>first national company in meat products export<\/b>.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>1996<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-1996.jpg\">\n                    Serrano launched in Cuba the <b>first Spanish-Cuban meat industry, Bravo S.A.<\/b>, which supplies all hotel chains and supermarkets installed on the island.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>1999<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/06\/serrano-historia-1999.jpg\">\n                    C\u00e1rnicas Serrano expanded again its facilities by incorporating one of the <b>first clean rooms in the national territory for slicing and packaging<\/b> (rooms with strictly controlled environmental parameters that offer optimal hygienic conditions).\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>2006<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2006.jpg\">\n                    The company built a <b>new Serrano ham processing plant<\/b> with a surface of 6,000 m2 and an investment of 7.5 million euros.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>2008<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2008-1.jpg\">\n                    Serrano continued innovating and launched the \u201cSabrosanos\u201d range for which it received the <b>\u201cTaste of the Year Award\u201d<\/b>. A range of products with less than 2% fat and endorsed by the University of Valencia. That same year, it obtained from the Ministry of Food the <b>\u201cNAOS Award\u201d<\/b> for the best business initiative for its contribution to the fight against obesity.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>2012<\/time>\n                <div>\n                    The company invested 1.5 million euros in a <b>new state-of-the-art refrigeration system<\/b> that allows it to naturally extend the freshness of its packaged products, also increasing its <b>energy efficiency<\/b>. With this, it reduces the emission of 2,000,000 kg of carbon dioxide, equivalent to the planting of 50,000 trees.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>2013<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2013.jpg\">\n                    This year witnessed an important social milestone led by Serrano: Spain aspired to become the host of the Olympic Games and had no open TV broadcasting the events of the <b>World Athletics Championship<\/b> held in Moscow, so C\u00e1rnicas Serrano assumed the broadcasting rights.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>2014<\/time>\n                <div>\n                    C\u00e1rnicas Serrano achieved the figure of <b>more than 5 million households in Spain<\/b>.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>2016<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2016-1.jpg\">\n                    <b>Serrano enters the Top 50 of the most chosen FMCG brands<\/b> in Spain by being included in the annual Kantar Worldpanel ranking (Brand Footprint report).\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>2017<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2019\/04\/historia-serrano-2017.jpg\">\n                    The company entered the snacking segment with the launch of the <b>U Snack! range<\/b>.\n                <\/div>\n            <\/div>\n            <div class=\"line\">\n                <time>2018<\/time>\n                <div>\n                    <img decoding=\"async\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2024\/04\/Fabrica_TomaAerea_2022-peq.jpg\">\n                    C\u00e1rnicas Serrano completed this year a <b>new expansion<\/b> that takes it to 32,000 m2 of production extension.\n                <\/div>\n            <\/div>\n        <\/div>\n\n        <!-- Flechas elegantes con SVG inline -->\n        <div class=\"arrow arrow-prev\">\n            <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M15 18L9 12L15 6\" stroke=\"#e74c3c\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n            <\/svg>\n        <\/div>\n        <div class=\"arrow arrow-next\">\n            <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <path d=\"M9 18L15 12L9 6\" stroke=\"#e74c3c\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n            <\/svg>\n        <\/div>\n    <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69634ee elementor-widget elementor-widget-html\" data-id=\"69634ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\r\n    \r\n  const TimelineSlider = document.getElementById(\"TimelineSlider\");\r\n  const arrowPrev = document.querySelector(\".arrow-prev\");\r\n  const arrowNext = document.querySelector(\".arrow-next\");\r\n\r\n  let isGrabbed = false;\r\n  let initialPos;\r\n  let scrollLeft;\r\n\r\n  const initializeDrag = (e) => {\r\n    TimelineSlider.classList.add('active');\r\n    isGrabbed = true;\r\n    initialPos = e.pageX - TimelineSlider.offsetLeft;\r\n    scrollLeft = TimelineSlider.scrollLeft;\r\n  }\r\n\r\n  const handleDragging = (e) => {\r\n    if (!isGrabbed) return;\r\n    e.preventDefault();\r\n    const xPos = e.pageX - TimelineSlider.offsetLeft;\r\n    const walk = (xPos - initialPos) * 2;\r\n    TimelineSlider.scrollLeft = scrollLeft - walk;\r\n  }\r\n\r\n  const deInitializeDrag = () => {\r\n    isGrabbed = false;\r\n    TimelineSlider.classList.remove('active');\r\n  }\r\n\r\n  const moveSlider = (direction) => {\r\n    const lineElementWidth = document.querySelector('.line').offsetWidth; \/\/ Obtiene el ancho de los elementos con clase .line\r\n    const step = lineElementWidth + 60; \/\/ Suma 60px al ancho de .line\r\n    if (direction === 'prev') {\r\n      TimelineSlider.scrollLeft -= step;\r\n    } else if (direction === 'next') {\r\n      TimelineSlider.scrollLeft += step;\r\n    }\r\n  }\r\n\r\n  arrowPrev.addEventListener('click', () => moveSlider('prev'));\r\n  arrowNext.addEventListener('click', () => moveSlider('next'));\r\n\r\n  \/\/ Agrega este c\u00f3digo para desplazar el slider inicialmente\r\n  const initialScroll = 0; \/\/ Ajusta el valor seg\u00fan cu\u00e1nto deseas que el slider est\u00e9 desplazado inicialmente\r\n  TimelineSlider.scrollLeft = initialScroll;\r\n\r\n  TimelineSlider.addEventListener('mousedown', initializeDrag);\r\n  TimelineSlider.addEventListener('mousemove', handleDragging);\r\n  TimelineSlider.addEventListener('mouseleave', deInitializeDrag);\r\n  TimelineSlider.addEventListener('mouseup', deInitializeDrag);\r\n\r\n  \/\/ Agrega el desplazamiento suave solo cuando se hace clic en las flechas de navegaci\u00f3n\r\n  const navigationArrows = document.querySelectorAll('.arrow');\r\n\r\n  navigationArrows.forEach(arrow => {\r\n    arrow.addEventListener('click', () => {\r\n      TimelineSlider.style.scrollBehavior = 'smooth';\r\n      handleArrowClick(arrow);\r\n    });\r\n  });\r\n\r\n  \/\/ Restaura el comportamiento de desplazamiento original despu\u00e9s de hacer clic en las flechas\r\n  TimelineSlider.addEventListener('scroll', () => {\r\n    TimelineSlider.style.scrollBehavior = 'auto';\r\n  });\r\n\r\n  function handleArrowClick(arrow) {\r\n    const isLeftArrow = arrow.classList.contains('arrow-prev');\r\n    const scrollAmount = isLeftArrow ? -610 : 610; \/\/ Ajusta la cantidad de desplazamiento seg\u00fan tu preferencia\r\n    TimelineSlider.scrollBy({\r\n      left: scrollAmount,\r\n      behavior: 'smooth'\r\n    });\r\n  }\r\n\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79af8dd e-con-full e-flex e-con e-parent\" data-id=\"79af8dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82da898 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"82da898\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are a family business <strong>with 100% Valencian<\/strong> capital that has grown non-stop since its creation 60 years ago.<\/p>\n<p>Our progress has been possible thanks to our firm commitment to <strong>innovation and market diversification<\/strong>; the Serrano brand is currently present in the leading national and <strong>international distribution chain<\/strong>s.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4535380 e-con-full e-flex e-con e-child\" data-id=\"4535380\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-075e965 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"075e965\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e3897b e-con-full e-flex e-con e-child\" data-id=\"5e3897b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3077b elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"8d3077b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca9e60 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"bca9e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Innovation has always formed part of the business DNA of C\u00e1rnicas Serrano as one of the companies in the food sector that has put new energy into the category of meat products and its work has been recognised both in and beyond our borders.<\/p><p>The main aim of its innovation policy is <strong>consumer satisfaction<\/strong> and it responds to the main trends of the market: <strong>pleasure<\/strong> (products that let consumers enjoy new, surprising flavours); <strong>convenience<\/strong> (products that are easy and quick to prepare); and <strong>health<\/strong> (products that contribute to a more balanced diet).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2565ce3 e-con-full e-flex e-con e-child\" data-id=\"2565ce3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86983e0 e-con-full e-flex e-con e-child\" data-id=\"86983e0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1742f2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f1742f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Internationalisation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e9713a elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"0e9713a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Along with innovation, internationalisation is one of the company\u2019s main pillars; Serrano is already a reference brand in the main European distribution chains, including Makro, Intermarch\u00e9, Leclerc, Auchan and Norges Gruppen.<\/p>\n<p>Besides its products, the company also exports to these countries the concepts of craftsmanship, tradition, originality and authenticity.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ba9ef3 e-con-full e-flex e-con e-child\" data-id=\"3ba9ef3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10589fc e-con-full e-flex e-con e-child\" data-id=\"10589fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-68355f0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"68355f0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d29aa35 e-con-full e-flex e-con e-child\" data-id=\"d29aa35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2995592 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2995592\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Corporate social responsability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82e534f elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"82e534f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C\u00e1rnicas Serrano reaches beyond being just a business and seeks to make a positive impact on society and contribute as much as possible to a better world. Two lines of action mark our purpose:\u00a0<strong>solidarity<\/strong>, by donating food through the food bank, and the\u00a0<strong>promotion<\/strong>\u00a0of the values of\u00a0<strong>sport<\/strong>, especially running and athletics.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70ab8ef e-con-full e-flex e-con e-parent\" data-id=\"70ab8ef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b89ae5 elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2b89ae5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our mission<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6f47d elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"6b6f47d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To inspire consumers to adopt a healthy lifestyle based on a balance between good nutrition and physical exercise.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-710a77a e-con-full e-flex e-con e-parent\" data-id=\"710a77a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-73ffa1a e-con-full e-flex e-con e-child\" data-id=\"73ffa1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f9219cb e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f9219cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-641531d e-con-full e-flex e-con e-child\" data-id=\"641531d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d3323c9 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d3323c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Good nutrition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2a67e2 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a2a67e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Good nutrition means a varied, healthy and balanced diet that goes far beyond the simple act of eating. Because we are social animals who not only have nutritional requirements, but also see food as one of our life habits and eating as a social act.<\/p>\n<p>Enjoying food with all five senses. Sitting around a table with friends to share delicious food. Travelling the world through flavours. Taking a trip down memory lane with a selection of classic recipes. Food is all this and much more.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d282d74 e-con-full e-flex e-con e-child\" data-id=\"d282d74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3662dc8 e-con-full e-flex e-con e-child\" data-id=\"3662dc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d612f3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7d612f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Physical exercise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea6a0c elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2ea6a0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regular exercise is the road that leads to an active, healthy lifestyle. This \u2018state of complete physical, mental and social well-being\u2019, as defined by the World Health Organisation, is the best gift for a full and happy life.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-660e166 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"660e166\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b21cedf e-con-full e-flex e-con e-child\" data-id=\"b21cedf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-01bc2da e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"01bc2da\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;background_motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79a7f80 e-con-full e-flex e-con e-child\" data-id=\"79a7f80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-09015f4 elementor-widget elementor-widget-image\" data-id=\"09015f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1020\" height=\"356\" src=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2024\/03\/Marca-Come-bien-y-corre_20222-rojo-1024x357.png\" class=\"attachment-large size-large wp-image-8604\" alt=\"\" srcset=\"https:\/\/pasateaserrano.com\/wp-content\/uploads\/2024\/03\/Marca-Come-bien-y-corre_20222-rojo-1024x357.png 1024w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2024\/03\/Marca-Come-bien-y-corre_20222-rojo-300x105.png 300w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2024\/03\/Marca-Come-bien-y-corre_20222-rojo-768x268.png 768w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2024\/03\/Marca-Come-bien-y-corre_20222-rojo-1536x536.png 1536w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2024\/03\/Marca-Come-bien-y-corre_20222-rojo-2048x715.png 2048w, https:\/\/pasateaserrano.com\/wp-content\/uploads\/2024\/03\/Marca-Come-bien-y-corre_20222-rojo-800x279.png 800w\" sizes=\"(max-width: 1020px) 100vw, 1020px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a22c8f6 elementor-widget__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a22c8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>It\u2019s said that we are what we eat, but we are also a compendium of our values, passions and habits\u2026 a true reflection of a\u00a0<strong>way of life<\/strong>.<\/p>\n<p>For us, this way of life finds its maximum expression in athletics,\u00a0<strong>in running<\/strong>, and it has been in our DNA for over 30 years.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>C\u00e1rnicas Serrano\u00a0is a food company specialising in meat products. Its mission is to encourage consumers to incorporate\u00a0healthy habits\u00a0into their lifestyle based on a balance between a\u00a0good diet\u00a0and\u00a0physical exercise. Our history 60 years\u00a0of growth and evolution while keeping our focus on our true essence: providing the consumer with a\u00a0good diet\u00a0and encouraging a\u00a0healthy lifestyle. 1959 C\u00e1rnicas Serrano [&#8230;]\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2538","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Especialistas en productos c\u00e1rnicos y h\u00e1bitos saludables | Serrano<\/title>\n<meta name=\"description\" content=\"Somos una empresa familiar de capital 100% valenciano que apuesta por la innovaci\u00f3n y la internacionalizaci\u00f3n de sus productos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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